Media Attitudes toward Immunization
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چکیده
Historically, there have been five sources for information about the need for immunization: family physicians and other health professionals, public health units, government health bodies, voluntary health agencies and pharmaceutical companies. When these bodies have had the opportunity to present their message directly to parents and others, it has produced results: more children are vaccinated. When they’ve had to use the daily newspaper as their messenger, however, the results have been less than satisfactory.
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